If accordions can have a month, so can fuel efficiency says the latest Hyundai USA TV advertisement.

The complete text of the commercial is: “If accordions can get a month, fuel efficiency should too. There seems to be a day or month devoted to just about everything. Except fuel efficiency. Hyundai thinks little things, like improving your MPG, can help make a big difference. That’s why Hyundai wants to get fuel efficiency in the national spotlight by making August ‘National Fuel Efficiency Month’.”

The advertising world gives well deserved recognition to the importance of the accordion!